Google And Your Internet Marketing Strategy
When it comes to internet marketing, here’s one of the best TVads I’ve seen in ages. It ran at the recent, always-hyped TV ad segments during the 2010 superbowl in the USA.
I love this ad not just because of how Google search has been responsble for the ‘democratisation’ of the internet (so even the little [...]
My Website Looks Great…But Where’s The Traffic?
What the…!
You’ve had you “IT Guy” or your web company build your new website or upgrade your old one but since then, there have been no extra enquiries coming in…
What’s going on?
Well, it could be anything. But usually it’s to do with not having the right plan or strategy in place at the start.
I’m [...]
Online Success = R + (T X C)
Dear Business Owner or Manager,
You might have seen the following formula floating around this website: Online Success = R + (T x C).
It’s not meant to be rocket surgery. It’s easy to understand and makes complete sense once you understand it. It’s short for: Online Success = Rankings + (Traffic x Conversion)
Let me explain what [...]
SEO For Dummies
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
If you’re a business owner or responsible for increasing customer numbers, and you don’t know much about search engine optimisation (SEO), then you will love this [...]
