Google And Your Internet Marketing Strategy
When it comes to internet marketing, here’s one of the best TVads I’ve seen in ages. It ran at the recent, always-hyped TV ad segments during the 2010 superbowl in the USA.
I love this ad not just because of how Google search has been responsble for the ‘democratisation’ of the internet (so even the little [...]
Online Success = R + (T X C)
Dear Business Owner or Manager,
You might have seen the following formula floating around this website: Online Success = R + (T x C).
It’s not meant to be rocket surgery. It’s easy to understand and makes complete sense once you understand it. It’s short for: Online Success = Rankings + (Traffic x Conversion)
Let me explain what [...]
SEO For Dummies
Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
If you’re a business owner or responsible for increasing customer numbers, and you don’t know much about search engine optimisation (SEO), then you will love this [...]
