Google And Your Internet Marketing Strategy

When it comes to internet marketing, here’s one of the best TVads I’ve seen in ages.  It ran at the recent, always-hyped TV ad segments during the 2010 superbowl in the USA.
I love this ad not just because of how Google search has been responsble for the ‘democratisation’ of the internet (so even the little [...]

Internet Marketing Strategy

If you’re the owner or manager of a an entrepreneurial company with big hairy goals and you want to grow right now, then this message has been written for you.
And no-one else.
My name is Rhys Coffin.  I’ve been involved successfully in internet marketing strategy and lead generation for nearly a decade.
I know,…big deal.
But what you [...]

Online Success = R + (T X C)

Dear Business Owner or Manager,
You might have seen the following formula floating around this website:  Online Success = R + (T x C).
It’s not meant to be rocket surgery.  It’s easy to understand and makes complete sense once you understand it.  It’s short for: Online Success = Rankings + (Traffic x Conversion)
Let me explain what [...]