SEO Copywriting. Why?: We all know the benefits of getting a higher online visibility by writing or providing good quality and interesting content for your website.
Part of the puzzle in search engine optimisation (SEO) copywriting. This is the process of writing new content or tweaking existing content so that information is more easily found by search engines. In NZ this means Google.
What’s Involved in SEO Copywriting?
Compelling copy that converts into action taken by your visitor is the goal right? This means writing copy for both search engines AND people.
A site that looks spammy with keywords ‘stuffed’ all over the place simply wont evoke trust. And trust is an important part of website conversion.
Keyword density is one of many factors that help with SEO rankings. This relates to the number of times your keywords appear on any particular page. Too few and Google won’t get the ‘gist’ of what you are targeting, and too many and you can be overlooked by Google for being too spammy.
Things that also matter are how you write the headlines and sub-headlines of a web page. Using keywords in the titles and applying tag attributes (names) to the headlines is also important.
Once again, SEO copywriting is only part of the jigsaw to achieve greater online visibility and customer conversion. Other factors include:
- Conversion tactics
- Compelling copy that invites a direct response
- Internal website SEO structure (a whole other chapter)
- Backlinking (getting other websites to link to you)
And lots more…
Let us help you with your SEO copywriting. We are a full service internet marketing and online lead generation company.
The best time to start understanding and implementing these concepts so that you can derive more value from your business is NOW. For a free consultation, go ahead and contact us now.
Thank you for reading this,