SEO Copywriting. Why?: We all know the benefits of getting a higher online visibility by writing or providing good quality and interesting content for your website.

Part of the puzzle in search engine optimisation (SEO) copywriting.  This is the process of writing new content or tweaking existing content so that information is more easily found by search engines.  In NZ this means Google.

What’s Involved in SEO Copywriting?

Compelling copy that converts into action taken by your visitor is the goal right?  This means writing copy for both search engines AND people.

A site that looks spammy with keywords ‘stuffed’ all over the place simply wont evoke trust.  And trust is an important part of website conversion.

Keyword density is one of many factors that help with SEO rankings.  This relates to the number of times your keywords appear on any particular page.  Too few and Google won’t get the ‘gist’ of what you are targeting, and too many and you can be overlooked by Google for being too spammy.

Things that also matter are how you write the headlines and sub-headlines of a web page.  Using keywords in the titles and applying tag attributes (names) to the headlines is also important.

Once again, SEO copywriting is only part of the jigsaw to achieve greater online visibility and customer conversion. Other factors include:

• Conversion tactics
• Compelling copy that invites a direct response
• Internal website SEO structure (a whole other chapter)
• Backlinking (getting other websites to link to you)

And lots more…

Let us help you with your SEO copywriting.  We are a full service internet marketing and online lead generation company.

The best time to start understanding and implementing these concepts so that you can derive more value from your business is NOW. For a  free consultation, go ahead and contact us now.

Thank you for reading this,

Published by Internet New Zealand - Internet Marketing Auckland, New Zealand

SEO Copywriting is an important part of online success.  When it comes to search engine optimisation (SEO) there are other factors that are argueably more relevant or important than SEO copywriting, but when combined with these elements that obey the quality principles of search engines…the results can be awesome!

Good SEO Copywriting is about out producing copy for websites that serves two purposes at the same time.  These are:

• Skillful writing and manipulation of words to be attractive to search engines to improve rankings
• Producing  succint, effectively persuasive text for a well-written web page

SEO copywriting must be performed as part of the overall search engine optimisation strategy of a website or business. Writing that simply “optimises” for a search, but that offers little useful information or only weak persuasion doesn’t help anyone.  It not only wastes time for potential customers to a website, but it is also ineffective and reduces the overall  value perception of the internet.

SEO Copywriting and Art

Seo copywriting  is not just about technical science and ‘ticking the boxes’ in the right places.  When it’s part of a strategy, obeying Google’s guidelines as well as writing copy that is persuasive and succinct, is the goal.  If you can achieve this,  you’ll win online…eventually.

We provide both aspects (the technical SEO as well as the persuasive and creative) as part of our SEO services.

Published by Internet New Zealand - Internet Marketing Auckland, New Zealand