Online Success = R + (T X C)

Dear Business Owner or Manager,

You might have seen the following formula floating around this website:  Online Success = R + (T x C).

It’s not meant to be rocket surgery.  It’s easy to understand and makes complete sense once you understand it.  It’s short for: Online Success = Rankings + (Traffic x Conversion)

Let me explain what it means:

For a website to achieve high Rankings in search engines in your chosen category or niche must have the right architecture.  It needs to be built in a certain way that sends a clear message to the web crawlers about exactly what your site is about.  We call this concept ‘relevance’ and it’s one of the most important aspects of achieving good SEO rankings.

As well as this there are other important factors like back-linking (getting other sites to link to you) and other off and on-page SEO factors, but we know now that relevance and what we call ‘theming’ are critical factors that are affected by how your site is built.

Traffic is simply the volume of visitors that come to your website over a peiod of time.  Good SEO rankings affect traffic because there is a link between your top 10 ranking and the number of clicks to your site.  But good SEO rankings are not the only way to increase traffic.  There are other strategies like dealing with returning visitors, permission (email) marketing, microsites, integration of  social networks (like twitter) and lots more.

The measurement of how many site visitors actually take some action that you desire is called Conversion.  Success with conversion is dependent on many factors.  Some of the main ones include site aesthetics (how pretty the site is), the use of compelling words and copy, the proper placement of the site’s key features like calls-to-action, newsletter sign up, the inclusion of list-building tactics such as whitepapers or mini email courses, the placement of different elements and lots more.

How Well Do You Stack Up?

How well is your website performing right now?  If you could double or triple the number of qualified enquiries you get over a month, and it continued without rest way into the future, would that be worth contacting us for a free strategy meeting to learn more?

Remember to achieve online success, there are a number of important factors involved, and each one needs to be handled correctly, and handled well.  That’s what we do.

If you’d like to get a written report outlining some genuinely practical ideas (assuming you have a site) that you can implement immediately, as well as some strategy and options for the future, please click on the button below.

We’ll send you a short questionairre to complete and within a day or two we’ll email our findings and suggestions – without any hard-sell or obligation.

I hope this information has been useful, and look forward to hearing from you.

Thank you for reading this.

Rhys Coffin
Director
Strategic SEO Specialist
Internet New Zealand Ltd

E: rhys@internetnewzealand.com