Lead Generation

What do you currently pay for lead generation?

When speaking to people about lead generation for the first time, we often hear “We don’t pay for leads”, but what is your marketing for then?

When you think about it when you place an ad in a directory like Yellow or Localist or any of those services you probably do not really care about the ad itself – you care about how many people will contact you (lead generation) and how much that business will be worth to you (sales).

You don’t want to own half a page in a book; you want people who are actively in the market for what you do or what you sell to get in touch with you. This is Lead Generation.

Lead Generation is a form of Internet marketing that we specialise in. If you already know how much a lead is worth to your business – or you can start by dividing your directory spend by how many leads you get – then get in touch with us and we can investigate the cost of developing a lead generation strategy for you using Internet marketing.


Not all leads are created equal

There is a big difference in a ‘lead’ that is just an email address in return for a free download of an information booklet and a lead which is an active ‘hot’ customer. You may be looking for quantity or you may be looking for high quality, there are tried and true techniques we have developed over the years to provide exactly the type of leads that you are looking for.


We are Doing this Right Now

We currently have a relationship in insurance – traditionally a highly competitive area and no different online – in fact it is one of the most competitive areas online. We designed, developed and SEO’d the website, we write the copy and we maintain the site and its Google rankings, all the client has to do is follow the leads it generates and pay us on a cashflow friendly monthly basis for each lead.

Can you imagine getting that kind of deal anywhere else – try it next time you book an ad – ask to only pay for the successes rather than the ad itself – then give us a call.


Projects and Joint Ventures

Sometimes clients pay us for our services, taking on all of the upfront costs for web design and SEO etc. for the long term payoff of ongoing leads, and other times we invest in the setup and simply sell the leads at the agreed rate or take a percentage of sales generated.

This is the kind of thing that sets Internet New Zealand apart from traditional Internet marketing or plain SEO companies. We are prepared to invest our own resources into our projects and Joint Ventures with clients.


Talk to us about lead generation