Oh boy, things are changing so fast. It wasn’t too long ago that TV was the answer to all marketing problems. ‘Throw enough money at it and they would come’ seemed to be the order of the day.
But the marketing landscape is morphing. Google search augmented with social media is dominating a lot of consumer behaviour and internet marketing has been thrust to the front of mind for a business owners.
But there are still very lucrative opportunities for businesses and organisations of all size to gain a foot-hold and competitive advantage in their sector or market.
At Internet New Zealand, we talk to organisations every week and without exception, we’re able to uncover and shine the spotlight on low cost and low risk opportunities to help them grow.
When we talk about using internet marketing to help organisations grow, I mean:
- to increase repeat visits from customers
- to increase the average sale
- to increase interaction and grow the permission database list
- to increase leads or qualified enquiries
- to identify opportunities based on competitor behaviour and gaps in an under-served markets
And lots more…
Providing solutions online involves being able to have a deep insight and understanding of what’s happening offline first – and then to blend the requirements of an organisation with the changing online landscape.
This is what we do, and it puts us ahead of the game.
I know, that sounds a bit like a bit of waffle (sorry ’bout that)…but think about it. The internet is a tool that almost everyone uses. But a tool doesn’t fix anything. The answer lies in how we apply what a tool does in the right area in the right way.
Internet Marketing Strategy
More engagement is the goal. Engagement could mean permission to join our list, requesting a consultation or buying something on-line. But whatever it is, our first objective is to get our message in front of the right people.
There are lots of ways we can do this. We can buy clicks from Google adwords, we can buy ads on Facebook, we can buy advertising on related websites, we can initiate cross-promotions, run email marketing campaigns and much more…
But I still believe the smart money is invested in search engine optimisation (SEO). Why? Because a long-term return is achievable (all things being equal).
These things include whether or not the offering is sound, what the competitors are up to, the reputation of the company, the ability to grow …and a lot more factors.
Internet Marketing Front & Centre
Smart organisations are now allowing digital engagement to take centre stage in planning, budgets and marketing. They are taking a web-centric approach to their business.
This doesn’t mean that underlying operations, production, marketing and sales systems are irrelevant – it simply means that the web (digital) is now the hub and those important factors become the spokes.
I want to say it again…
There is SO MUCH opportunity on-line at low-risk for those organisations who want to take action. That will not always be the case in my opinion and the time to take action is right now.
If you want to explore how internet marketing strategy can be applied to your existing operation, go ahead and contact us for a free interview.