There is so much noise online when it comes to internet marketing. Would you agree? If you are feeling confused or overwhelmed, then perhaps the following advice might help you get some clarity.
Did you know that the principles of internet marketing and the principles of offline marketing are the same? It’s true. Two of theses principles seem so basic that they’re hardly worth reminding you about…but it’s so easy to overlook them.
As an internet marketing company that specialises in helping companies sell more stuff and get more leads, you would be amazed at how these two simple rules are ignored or not even considered!
Internet Marketing Simple Rule #1: Do You Have A Hungry Market?
The late and great Gary Halbert – pioneer internet marketer and copywriting legend – taught me that uccess [online] starts with a hungry market.
You can translate that idea into what you want to do online? The premise is: Do I have a product or service that people really and truly DESIRE? It’s a simple idea, but the reality is nothing happens online until you can answer this question with a ‘yes’.
Quite often there is a reason why ‘no-one is doing this online’…which is a statement we often get thrown at us. Often (not always), the reason is because the idea sucks! And if the idea sucks, there will be zero chance of finding – let alone attracting a hungry market.
Is your product or service really that desirable? How could you find out?
Internet Marketing Simple Rule #2 : Do You Have A Compelling Offer?
Let’s stick with the ‘hungry market’ analogy for a moment. Let’s assume you have a product or service that people desire. Great. Probem solved, right? Wrong!
There is still another simple question of internet marketing to ask. The question is “what are you going to feed them?”
Put another way, the rule is all about the offer. Are you giving the hungry market something they can and will eat immediately?
So what is your offer? How can you add value to make the offer attractive, and what risk reversal or guarantee can you apply to reduce any resistance that may come up.
If you have are working in a hungry market with a product or servce that customers actually desire, and you have a compelling offer, then you are over half way there. The next step is getting your offer in front of the hungry market in the most cost-effective way possible.
Search engine optimisation (SEO) is one of the most effective (and cost-effective) ways to achieve this.
To learn more about how Internet New Zealand can help you increase turnover and generate more qualified leads, go ahead and request a free interview.