You’ve had you “IT Guy” or your web company build your new website or upgrade your old one but since then, there have been no extra enquiries coming in…
What’s going on?
Well, it could be anything. But usually it’s to do with not having the right plan or strategy in place at the start.
I’m sorry, but the philosophy of – “If you build it, they will come” – might work fine and dandy for Kevin Costner, but for most businesses this just won’t work when it comes to getting more leads or sales from your website. Boo hoo.
While success online isn’t ‘rocket surgery’, it still requires careful research, planning, and execution.
Strategic Online Planning requires asking some pretty basic but important questions such as:
- How is your website performing now?
- What current traffic are you receiving?
- Who are the customers you are targeting?
- Who are your competitors online?
- What is your curent conversion of site visitors to action?
- What search engine rankings are you achieving now?
- What do you want visitors to do when they land on your website?
- What keywords are your target market using when they search for your products or services in Google?
Plus lots, lots more…
And while these questions sound simple enough, many business owners simply don’t ask them.
Because learning about how to succeed online takes effort (time) that many businesses don’t perceive to be worthy of investment. It’s not necessarily their fault…after all, you don’t know what you don’t know, eh?
So, instead of doing things the right way, what do they do? In an effort to at least do something, they end up doing the wrong things by default:
Many just ask their web designer to ‘take care of it’.
Beyond Web Design
Well designed and executed web design is an important part of success online. But it’s not everything. Having a beautiful website that works really well…with no visitors, is like a one legged man in a bottom-kicking contest. Pointless.
It takes more than looking pretty. It also takes tactics to rank well, use the right words, increase traffic, and convert those visitors into taking some action. And all of that needs to be wrapped around a strategy that aligns with what your company objectives are.
If it sounds hard and expensive…it’s not!
Let Us Help You
If you’re still reading this, then we can assume you are part of a business or organisation that wants to grow. You could be a retailer (offline or online), looking for qualified leads, a professional services company, or an ambitious company wanting to dominate your industry online.
Either way, go ahead and take the first step and request a free interview.