When you are in the internet marketing business and you look at hundreds of websites a day with a ‘users’ hat on – as opposed to a web designers hat on - you start to see some principles emerging that make complete sense.
For example, we know that we only have a few seconds to attract your visitors attention. So what have we purposefully added or emphasised on our website to attract attention in the right way?
Yes, it sounds simple, but it’s easy to overlook. The answer to this question lies in the answer to this: “What do you want the visitor TO DO?”
So, finding a design feature, some call-to-action feature or copy that helps to answer this question for your visitor is important.
Internet Marketing Example
For instance, if you own a life coaching business in say, Auckland, your preferred or primary method of contact may be a phone call, followed by an email, followed by a newsletter sign up and then finally RSS feed.
Here’s an example of this in action:
www.lifecoachauckland.co.nz
Google #1: ‘Auckland Life Coach’
So, what’s the MAIN thing you want visitors to do? Once you have worked this out, make sure you incorporate design features on the website to emphasise this.
Sure, this is only one of many internet marketing actions you can do over time, but I believe it’s one of the most important.
If you would like a free internet marketing assessment of your website taking into account website conversion or search engine optimisation, go ahead and request a free phone consultation.
