Google And Your Internet Marketing Strategy

When it comes to internet marketing, here’s one of the best TVads I’ve seen in ages.  It ran at the recent, always-hyped TV ad segments during the 2010 superbowl in the USA.

I love this ad not just because of how Google search has been responsble for the ‘democratisation’ of the internet (so even the little guys can win)…

But also because of the way that the ad gets to the very heart of what they do: SEARCH.  And what makes them the masters of the universe.

Getting your message out so that visitors to your website immediately understand what it is that you do is overlooked more than you might think!  Check out the video below.

 

 

Google and Your Internet Marketing Strategy

We know that Google search is king the number one most visited website in New Zealand.  According to Hitwise, 7.75% of all internet traffic heads to Google.

We also know that Google is becoming an interwoven part of people’s lives.  Like in the video it can influence what we do and how we do it…in very profound ways.

 

 

But What Does That Mean if You’re A Business Owner?

If you’re a business owner then it’s easy to just imagine that getting to the top of Google will solve all your problems.  We face this all the time with our clients.  High Google rankings aint the goal!  The goal is an increase in enquiries that leads to an increase in sales – right?

So to achieve that it takes what most web designers can’t provide…Online Strategy.

 

What is Online Strategy?

Online or Internet Marketing Strategy is the online battleplan or blueprint that takes into account how you will compete with and win against your competitors.

There are a lot of factors that need to be thought about when it comes to internet marketing strategy.  They include:

• What are your overall business goals?
• What are your potential customers looking for online and in what numbers?
• What are your competitors doing online and how can we defeat them?
• How can we improve traffic (visitors) and not just rankings?
• How can we improve ‘conversion’ on the website so that we can measure the return on investment?
• How can we achieve your goals in the best way without wasting time and money?

Plus more.

Winning online is not about SEO, it’s about strategy.  It’s about planning the right things and executing that plan in the right way to achieve your goals so that you can SELL MORE STUFF.

I hope this makes sense.  If you would like to know more about how we can develop an internet marketing strategy for you so you can get your business in front of hungry customers who are using Google and looking for what you can sell, please contact us for a confidential discussion.

Thank you for reading this.

Regards,

 

Rhys Coffin
Internet Marketing Strategist
CEO, Internet New Zealand Ltd

E: rhys@internetnewzealand.com
M: 021 33 5586

Internet Marketing