Google AdWords: – Ask us about our Google AdWords management service
What: The ads that you see to the top, right side, and sometimes below organic/natural search engine results are called AdWords. AdWords accounts can be set up by anyone and you can choose your monthly budget. AdWords is possibly the greatest, most effective, most measureable form of advertising in the world today, yet so many companies we meet say “we tried it but it didn’t work for us” when we know that others in their industry are benefiting heavily.
It is easy to set up an account for yourself and easy to spend on ads… but if you actually want to maximise results and minimise your spend then you need to have it done by a Google AdWords Certified Professional. [The official training and examination process run directly by Google.] Why would you spend your AdWords money with anyone that hasn’t bothered to invest the time and money into getting properly qualified?
INZH’s in-house AdWords specialist is one of less than 60 official Google AdWords certified practitioners in NZ. The advantage of a professionally managed AdWords account is that there are ways to pay less for the exact same ad. For larger campaigns we back our skills with AdWords with a ZERO COST guarantee, or we can operate on a competitive hourly rate.
INZH will give your AdWords account a professional analysis and only take your business if we know we can improve results.
Why: AdWords provide immediate targeted impact measureable marketing for a fixed budget. Learn more about Google AdWords
What: How many people come to your website each month? Where do they come from? How long do they stay? What are your most popular pages? Who are you most valuable referrers? Google Analytics provides an incredibly in depth level of valuable marketing information vital to today’s smart businesses.
You cannot make informed business decisions without a correctly set up and managed Google Analytics account.
Search Engine Optimisation (SEO): – Ask us about our ZERO RISK global EXPORT SEO strategy
What: Search Engine Optimisation is the process of improving the visibility or ‘Search Engine Ranking Positions’ (SERPS) of a website in the ‘organic’, ‘natural’, ‘unpaid’ search engine results. Search Engines like Google use hundreds of measurements to determine which order to list websites in when a ‘search phrase’ or ‘keyword’ is entered.
The INZH team have been involved in the science and art of search engine optimisation (SEO) for over ten years (since Google started) studying and developing an understanding of these metrics and developing reliable ethical processes to ensure that all client websites have the best opportunity to be ranked at the top of search engine results for their relevant keywords.
We have dozens of clients with current Google #1 rankings, for .co.nz sites and for international sites such as .com and .co.uk domains.
Why: Page #1 or Obscurity – Over 90% of all clicks / traffic go to websites on the first page of search results.
Website Conversion Optimisation (WCO):
What: Website Conversion Optimisation is the process of making changes to the layout of, and adding functions to a website to ensure that the maximum number of visitors to the site take a desired action.
This may be calling you, filling in a contact / question form, making a purchase, registering for a newsletter etc. This is not a ‘design’ function, rather a careful application of proven best practice techniques combined with in-house knowledge INZH has developed over years of testing and measurement.
The important metric is how many people are taking the desired action for every visitor to the site – not just how the site ‘looks’.
Why: Once you have traffic coming to your website it is vital not to waste that opportunity (and investment) by ensuring as many people as possible take a desired action.
Websites & Online Business Platforms: – Ask us about our WHOLESALE
What: Websites are Dead! It is time for a new era, the era of ‘Online Business Platforms’ (OBP). An OBP is an integrated hosted solution incorporating the front end (traditional website), as well as a host of business management features integrated in the back end.
A business dashboard giving an executive summary of activity on your site built right in so you know what is happening with your online business. Hosted and developed in partnership with an international leader in business web solutions, Adobe, OBP’s have a growing suite of secure business modules from Email Marketing, to Social Media Plugins, to a Customer Relationship Management (CRM) system, secure login zones, customisable reporting and much more.
Why: Why limit your business to ‘just a website’ when you can have a full suite of business services at your fingertips when and where you need them.
What: PowerSites small ‘powerful websites’ that are designed to focus and provide information on a single keyword, topic, product or service. This narrow focus means that PowerSites are able to rank very highly and relatively quickly in search engines for their specified keyword/s.
They are an excellent way for companies with diverse offerings in competitive industries to maintain additional high rankings and relevance for a broader selection of offerings.
This focus is also beneficial for ‘conversion’ as they allow you to provide in depth information for a target product or service. We have created PowerSites with a 20% conversion rate.
Why: Content rich, fast ranking for competitive keywords, high relevance to maximise conversion rates.
What: “You never get a second chance to make a first impression” But what about the opportunity to make an impression again and again, start a dialogue, and generate long term/repeat business. Email marketing is a revolution in the way businesses converse with customers.
Fleeting attention characterises today’s consumer and the Internet provides near endless choice. Engage your customers and potential customers – provide value, create a relationship, and earn permission and loyalty, build your tribe. It is one thing (and quite easy) to gain attention but completely another to hold it and grow it into long term meaningful interactions.
Why: Email is bringing in $40.56 for every dollar spent on it in 2011
- Direct Marketing Association [USA] “Power of Direct” (2011).
CRM: Ask us about CRM solutions – website integrated – Xero/MYOB integrated – or standalone
What: A hub for all of your important customer related information. Whether your business has one customer or one hundred thousand and no matter what products you sell or services you provide knowing your customers in vital.
How much valuable customer information is locked inside the heads of key roles? Information is not just power it is value – don’t risk losing your valuable information when a key employee leaves – don’t lock yourself to your business by having ‘no-one know it as well as you’ – don’t decrease the market value of your business because the information needed to grow it is hard to get at.
CRM systems can be standalone or integrated into your ‘Online Business Platform’ giving you unparalleled access to all of your vital business information in one place.
Why: If you are not managing and building relationships with potential customers your competition will.
Internet Marketing & Social Media:
What: It has never been easier for you to speak with thousands or even millions of potential customers. But are you ready for what they have to say – the good and the bad. When one disgruntled customer can instantly tell their story to thousands of people how do you protect your brand?
- How will you manage this relationship where the public controls the dialogue?
- How will you measure the real business results of all those Facebook ‘likes’, Twitter ‘tweets’, and LinkedIn ‘connections’?
- How do you get noticed in the first place amongst all the clutter?
- How do you move the interaction to your own website, email marketing campaign, or to your store?
- What is being said about your business right now?
Why: Over one billion (1,000,000,000) people worldwide actively use the three largest social
- Your business cannot afford to sit on the sidelines.