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Why Email Marketing Works

email_marketingTHIS PAGE IS UNDER CONSTRUCTION When it comes to email marketing, there’s a lot more to it than just sending out a newsletter to the database.  For tons of businesses in New Zealand, even that would be a great start!

I reckon if business owners could really and truly understand the link between list building, email marketing and making money, I think every one of them would call me after reading this article.

OK, that’s probably a be a bit optimistic.  But if you’re reasonably new (or in the dark) when it comes to email marketing and you finish reading this article, and you don’t contact me or sign up to my tips and updates, I can only assume that you are beyond help or just like reading websites like this for fun!  Bless.

But websites (alone) won’t change the fortunes of any business or person.  read on and I’ll explain why.

How to Make Money in Business

This might seem a little simplistic, but really there are only four ways to make money in business.  These principles appy offline and online.  They are:

  • Raise your prices
  • Increase the people you talk to (activity, visitors and leads)
  • Improve the ratio of how many people you talk to versus how many buy something (strike-rate or conversion)
  • Improve the frequency of purchases that those customers make, so they buy more often and more than once.

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