
“Online Asset Partners designed and built an excellent eCommerce website with CRM and email marketing built in. The website also included professional sales copywriting and articles (that have actually made us sales), SEO to page 1 and even number 1 in Google for our keywords. We have been able to pull back on our other marketing and with the help of the team at Online Asset Partners, focus our dollars more effectively. Yes, this has been and continues to be a successful project for us and we are happy to recommend Online Asset Partners to other businesses that need their online marketing spend to provide actual business results”
Project Overview
Objectives
- Increase non paid/organic website traffic
- Increase rankings for 5 primary keywords
- Consistently generate new leads and sales
- Customer contact programme using email marketing to upsell and generate repeat business
Strategy
- Search engine optimisation
- Website development and conversion programme
- Email marketing
Results
- 215% Increase in website traffic
- Effective page one rankings for 5 primary keywords
- Website, CRM and email marketing integration delivered on time and on budget
Client
This New Zealand based company have been operating in the highly competitive home and office water cooler/filter market for over 10 years. This extremely competitive sector is dominated by a single corporate player with over 70% market share. The Internet was always seen by our client as an area for opportunity – a level playing field upon which to compete. Unfortunately, previous attempts had resulted in high website and marketing bills with no major increase in brand profile or leads and sales.
Strategy
Online Asset Partners set about designing a (cashflow friendly) 36 month Internet marketing strategy for our client from the ground up. A staged approach incorporating a brand new eCommerce website, professional article program, SEO and an email marketing strategy, all of which revolutionised how our client competes in their market.
Results
An effective website with numerous high ranking keywords and phrases on Google. The goal to consistently generate new leads and sales has been realised. The client’s online asset has tremendous value and continually provides certainty for their team when forecasting for the future.



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215% Increase in targeted website traffic – the power of SEO 


