Case Study: Spring NZ

Internet Marketing Case Study: Spring NZProject Summary

Spring NZ have been operating in the highly competitive home and office water cooler/filter market for almost 10 years. This extremely competitive sector is dominated by a single corporate player with over 70% market share.

The Internet was always seen by Spring NZ as an area for opportunity – a level playing field upon which to compete.

Unfortunately, previous attempts had resulted in website bills but no major increase in profile or sales. INZH set about designing a (cashflow friendly) 36 month Internet marketing strategy for Spring NZ from the ground up.

A staged approach incorporating a brand new eCommerce website, an article writing program, SEO to page and #1, and an email marketing strategy revolutionising how Spring NZ compete in their market.

Spring NZ Google RankingsProject Overview

Business Type

  • Home & office
  • Water coolers / filter products & services

Objectives

  • Increase non-paid / organic website traffic
  • Top 5 Google ranking for main keywords
  • New ‘sales effective’ eCommerce website
  • CRM & Email Marketing – web integrated

Spring NZ Internet Marketing ResultsStrategy

  • Strategy Development and Execution
  • Search Engine Optimisation (SEO)
  • PowerSite lead generation
  • Website Design & Development

Results

  • eCommerce website with CRM & Email Marketing integration on time on budget
  • 215% increase in website traffic
  • #1 Google ‘Organic’ & #1 ‘Places’ Rankings

Testimonial

“Internet New Zealand designed and built an excellent eCommerce website with CRM and Email Marketing built in, professional sales copywriting and articles (that have actually made us sales), SEO to page 1 and even #1 in Google for our keywords. We have been able to pull back on our other marketing, and with the help of the team at Internet New Zealand, focus our dollars more effectively. Yes, this has been and continues to be a successful project for us and we are happy to recommend Internet New Zealand to other businesses that need their online marketing spend to provide actual business results.
- Terry Jack, Director, Spring
http://www.springnz.co.nz/

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