Case Study: Leafbusters

Project Summary

This Australian based client sells and installs gutter guard systems. The dominant market position they were enjoying offline was not being realised by their online presence. The website was already enjoyed a page 1 Google Ranking for their main keyword but was not translating this traffic into leads.

A strategy session was held to create the clear objectives of utilising Search Engine Optimisation to improve the page 1 Google ranking to a top 3 – #1 has been achieved – to increase profile and maximise traffic; as well as careful analysis and redesign of elements of the website, Website Conversion Optimisation.

Lead generation PowerSites have also been deployed, and ranked to page 1 in Google, to provide targeted relevant information for specific keywords.

Improved traffic volumes coupled with improved conversion resulted in an increase in real business activity which Leafbusters now enjoy.

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Project Overview

Business Type

• Gutter protection products & services

Objectives

• Translate dominant offline presence online
• Increase online leads and enquiries
• Increase website traffic & profile

Strategy

• Offline / Online strategy
• Website Conversion Optimisation (WCO)
• Search Engine Optimisation (SEO)
• Lead generation PowerSite deployment

Results

• #1 Google AUS Ranking for 2 main keywords
• 59.2% Increase in website traffic
• Increase in leads generated online

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