Case Study: D.VICE

Internet Marketing Case Study: D.VICEProject Summary

D.VICE are a leading brand in an ultra-competitive business category. Prior to engaging INZH they enjoyed some Google page one organic results but had very few top positions. There was lack of a formal online strategy which was one of the first areas that required attention.

Once a strategy was completed INZH set about improving the website’s ‘conversion’, by improving the design, copy, layout and call-to-action.

Next, the SEO was commenced and after only a few months D.VICE began to achieve top Google rankings (with many at #1) for their main keywords. Traffic increased and so did sales.

With help from INZH, work is now underway to re-position the company’s marketing focus and to develop the business in Australia using the same proven principles applied in New Zealand.

D.VICE Google RankingsProject Overview

Business Type

  • Online shopping, consumer goods
  • Adult products

Objectives

  • Increase non-paid / organic website traffic
  • Top 5 Google ranking for main keywords
  • Increase overall eCommerce turnover

D.VICE Internet Marketing Strategy ResultsStrategy

  • Strategy Development and Evaluation
  • Search Engine Optimisation (SEO)
  • Website Conversion Optimisation (WCO)

Results

  • 58.7% Increase in non-paid website traffic
  • 130% Increase in revenue from non-paid organic website traffic
  • 37.4% Increase in eCommerce turnover

Testimonial

“Internet New Zealand has helped us to develop strategy and implement a plan to grow our online visitors and NZ business turnover significantly. They provide great services from SEO to design to conversion and are helping us to grow our Australian business now. If you get the chance to work with them, take it!”
Wendy Lee, Director, D.VICE
http://www.dvice.co.nz/

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