Case Study: BAUHAUS

Project Summary

The client was looking to increase their online profile and website traffic to support their Auckland showroom and take advantage of the growing demand in online shopping for higher value products. The client had a very simple brochure website with no eCommerce functionality.

To achieve the goal of offline online integration Bauhaus knew they needed a partner that understood more than just technical aspects of Internet marketing.

A new website was built on a powerful online business platform, supporting both Email Marketing and CRM promoting targeted interaction between Bauhaus and the massive increase (1594%) in web traffic that Internet New Zealand’s main site SEO and PowerSite (powerful lead generation focused websites) strategy were bringing in.

The PowerSites also enabled Internet New Zealand to utilise best practice ‘Conversion Optimisation’ techniques whilst allowing Bauhaus to maintain the edgy unique design of their main website’s homepage.

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Project Overview

Business Type

• Contemporary designer furniture

Objectives

• Capture growth in online product research and eCommerce demand for high end products to bring increased traffic to website
• New website with Email Marketing & CRM

Strategy

• Strategy Development
• Search Engine Optimisation (SEO)
• Website design & ‘Conversion Optimisation’
• Utilise lead generation ‘PowerSites’

Results

• 1594% Increase in qualified website traffic
• Seven top 5 Google rankings (six #1’s)
• New website – on time and on budget

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