Case Study: Ahead Kitsets

Project Summary

The client wanted to diversify their business of constructing larger buildings and projects and compliment that with the more niche category of wooden kitset buildings. The website was outdated, attracting low levels of traffic and not generating any enquiries.

INZH was appointed to develop a strategic plan that involved a new main website that addressed the main priority (get a quote). A conversion optimisation plan was put in place, and another two lead generation websites were built and search engine optimised.

After 6 months the sites were starting to produce qualified enquires and the company began to enjoy Google #1 rankings across a range of very competitive keywords such as ‘kitset garages’ and ‘kitset buildings’. The company has engaged INZH to explore further opportunities online.

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Project Overview

Business Type

• Building and construction
• Kitset buildings

Objectives

• Increase qualified website traffic
• Page 1 Google ranking for main keywords
• Design and build new ‘Conversion Optimised’ website

Strategy

• Strategy Development and Evaluation
• Search Engine Optimisation (SEO)
• Website design & ‘Conversion Optimisation’
• Utilise lead generation ‘PowerSites’

Results

• 467% Increase in qualified website traffic
• Top 5 Google rankings for 3 keywords
• From ‘Not in top 100’ to #1 in Google
• New website online, on time & on budget

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Testimonial

“We are delighted with the increase in leads and proposals going out the door from working with Internet New Zealand. They developed strategy for an on-going Lead Generation campaign then designed, built and optimised a network of websites for us. The input from us was minimal, they took care of the content! We enjoy top Google rankings (including #1) and a dominant position online against much bigger competitors. I would recommend them.”
Rhys Andrews, Director, Ahead Buildings
http://www.aheadkitsets.co.nz/