Lead Generation Explained

Dear Business Owner or Manager,
What kind of business do you have?  Do you provide a professional service?  Do you sell stuff online?  Do you make widgets?
If you are in a business where your prospective customers must engage or ‘talk’ to you first before they buy, then online lead generation could be a perfect fit for [...]

My Website Looks Great…But Where’s The Traffic?

What the…!
You’ve had you “IT Guy” or your web company build your new website or upgrade your old one but since then, there have been no extra enquiries coming in…
What’s going on?
Well, it could be anything.  But usually it’s to do with not having the right plan or strategy in place at the start.
I’m [...]

Online Success = R + (T X C)

Dear Business Owner or Manager,
You might have seen the following formula floating around this website:  Online Success = R + (T x C).
It’s not meant to be rocket surgery.  It’s easy to understand and makes complete sense once you understand it.  It’s short for: Online Success = Rankings + (Traffic x Conversion)
Let me explain what [...]

Does Your Website Suck?

Did you know that success online is a ‘holisitic’ thing?
It’s not about any one thing, like good search engine optimisation, online conversion or copywriting…it’s also about having a great website that works.
I’m not just talking about how ‘pretty’ the thing is.  While aesthetics are really important, there are other factors that can make the difference [...]

SEO For Dummies

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.
If you’re a business owner or responsible for increasing customer numbers, and you don’t know much about  search engine optimisation (SEO), then you will love this [...]

Need Internet Marketing?: Bad News…

Dear Visitor,
I have bad news for you.
If it’s true that you are a business owner or a person responsible for getting customers to buy from, or interact with your website then please read on because this message is written just for you…
Did you know that right now, there are literally hundreds or even thousands [...]

Lead Generation Secrets?

I’m sorry, but there aren’t any ’secrets’ getting more leads flooding in from your website.  Not any more.
But there are lead generation principles, concepts and tactics that are continually evolving.  This stuff needs to be tested, tweaked and tried.
And that’s what we’ve been doing for over five years now.
Stick around and read this article if [...]

Sales Copywriting & Paedophiles

I’ve always been a word-nerd. Even before I got into sales copywriting and before the internet.  When I was a kid, while my friends were playing sports I was collecting old magazines, newspapers, ads and books simply because of the way the stuff was written.
It tickled my fancy.
Even now when I take my kids [...]

What is Online Conversion?

If you’re a business owner or person responsible for increasing activity and turnover coming from your website, and you’re looking for some help from specialists who do this for clients every day, then please read on.
Why? because  I’m writing this article with you in mind.
And no-one else.
From one business owner to another, I know [...]

Google And Your Internet Marketing Strategy

When it comes to internet marketing, here’s one of the best TVads I’ve seen in ages.  It ran at the recent, always-hyped TV ad segments during the 2010 superbowl in the USA.
I love this ad not just because of how Google search has been responsble for the ‘democratisation’ of the internet (so even the little [...]

Online Reputation Management

Bad News Burial Service:
Thank your visiting and reading this.
The fact that you have found this article is probably due to one of the tactics that we use when it comes to Online Reputation Management:  search engine optimistion (SEO).
This article explains a little about why there is a growing demaind for Online Reputation Management services for [...]

WANTED: Experienced Web Designer/Developer/ All Rounder

Web Guru – Designer/Developer/Webmaster/Administrator/SEO
 
We’re hiring!  This is an exciting role with a dynamic and fast-growing internet marketing company.  Intermediate/Senior person required for a role that includes a variety of disciplines and work.

South Auckland, New Zealand.
Revenue share offerred.

Salary or contract rate depending on experience.
Pse contact:  rhys@internetnewzealand.com
Designation:
Web Guru – Designer/Developer/Webmaster/Administrator/SEO
Reporting to:
Chief Technical Officer
Internet New Zealand Ltd are [...]

About SEO Copywriting

SEO Copywriting is an important part of online success.  When it comes to search engine optimisation (SEO) there are other factors that are argueably more relevant or important than SEO copywriting, but when combined with these elements that obey the quality principles of search engines…the results can be awesome!
Good SEO Copywriting is about out producing [...]

Internet Marketing Strategy

If you’re the owner or manager of a an entrepreneurial company with big hairy goals and you want to grow right now, then this message has been written for you.
And no-one else.
My name is Rhys Coffin.  I’ve been involved successfully in internet marketing strategy and lead generation for nearly a decade.
I know,…big deal.
But what you [...]

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