ABOUT US
Through developing and executing internet strategy, we help ambitious and entrepreneurial businesses to grow.
Using proven and cutting-edge Search Engine Optimisation and online lead-generation methods, we help clients to dominate entire industries, sectors and niches in the major search engines.
Next, we convert those ‘ready-to-act’ visitors into taking a desired and measureable action that leads to increased turnover and profits.
Company History
Internet New Zealand Ltd was formed at the start of 2009 by Rhys Coffin, Internet Entrepreneur and Strategic SEO Specialist. In January 2010 he was joined by Tim Wood as Chief Financial Officer.
The company is a springboard for a number of very exciting and innovative businesses and projects that the company plans to launch in at the end of 2009 and into 2010. Starting with Online Lead Generation, projects also include:
- Shopper Markeing
- Online Classifieds
- Online Directories
Our Mission
The mission of Internet New Zealand is to identify and and commercialise innovative online solutions that enhance the lives of people and add value to the world economy.
Our mission as a specialist Online Lead Generation company is to develop lifetime value relationships with quality clients who seek to develop lifetime value relationships with their customers. We will do this by delivering online search engine dominance for each client in their chosen sector or niche so they can achieve their long-term growth objectives.
Our Core Values
Our core values are:
- relationships and integrity first
- make all business dealings win-win
- open communication with respect
- go the extra mile for clients and each other
- only do the right things only for the right reasons
About The Leadership Team
Rhys Coffin, Managing Director & CEO
Rhys Coffin is an archetypal entrepreneur but likes to point out that he is recovering! He has been involved in online marketing Since 1999 as well as founding, developing and operating numerous successful businesses and projects.
The truth is, a few have failed too, from which exquisite lessons have been learned!
His interest in SEO was ignited in 2005, when he saw the potential power of the internet as a way for consumers to access information – fast. The question was, as a business, how could you win the battle to get your information found first?
With a strong commercial and professional background in business facilitation, sales copywriting, sales management, leadership, business ownership, and offline marketing, he was well placed to jump into the online world.
Rhys founded a pioneer SEO company in 2005 which was later sold and he re-entered the industry in 2009 after meeting Ben Magrill, business partner and Chief Technology Officer for the company.
Rhys leads a small but growing team and is always seeking to connect with potential employees, other leaders, and companies who have the drive and ability to be the very best at what they do.
Of Tuhoe (Mother) and Ngati Awa (Father) descent, Rhys uses his Maori perspective and tikanga to positively influence business relationships. This influence includes a strong leaning towards social justice and a ‘people first’ approach to business and life.
Rhys is married with two daughters and lives just outside of Auckland New Zealand. He loves family, cooking, self-development, reading, and riding motorbikes.
Read Rhys’ profile on LinkedIn:
Contact Rhys:
E: rhys@internetnewzealand.com | M: 021 024 86566
Tim Wood, Chief Financial Officer
Tim Wood comes from an accounting & business background. He completed a B.Com at the University of Canterbury and worked as an accountant in London.
For the last 15 years Tim has been a business owner. He has successfully developed a number of businesses from startup. His businesses have included a large security and event company with over a 1000 staff based in New Zealand and a large multi-million dollar Aquatic Centre management company based in Australia.
Tim has also been heavily involved in property investing, consulting to a number of New Zealand businesses and individuals. His experience brings strong strategic and operational workflows knowledge along with an understanding of true business to business delivery. Tim is passionate about innovation and providing kiwi business owners with practical and efficient business solutions.
Tim enjoys spending time with his wife Victoria and his two children Sophia and Pacey and is also an avid fly fisherman. In 2008 Tim toured most of the country, enjoying some of the best trout fishing in the world.
Read Tim’s profile on LinkedIn:
Contact Tim:
E: tim@internetnewzealand.com | M: 027 329 359



