The 6 simple facts of Search Engine Optimisation (SEO)

Search Engine Optimisation Explained

  • Fact #1 – You want your website to show up on page #1 of Google when people type in terms that relate to your products or services (we call these keywords).
  • Fact #2 – Google chooses the order these results are shown for each keyword.
  • Fact #3 – Google does not tell anyone exactly HOW it makes these decisions which can spell life or death for your business – however they do give hints.
  • Fact #4 – Google’s rules are enforced by what is called an ‘algorithm’ which is updated often.
  • Fact #5 – With enough experience and experimentation it is possible to figure out the bulk of how Google does this.
  • Fact #6 – The proof is in the rankings – and we have literally hundreds of page #1 and #1 websites in different categories and countries.

How would we make your site rank at the top of Google?

We take a combination of what Google tells us e.g. ‘Have quality original content and relevant high value links to and from other sites’, and we combine it with the in house expert knowledge developed over years in the industry.

“You don’t have to outrun the bear – just the other guy”
(If lots of people are doing SEO how do we beat them?)

Search Engine Optimisation is not about being perfect – just being better than the competition, and how do you do that – competitor analysis. We not only look at your site and what can be improved, we run in depth competitor analysis to see the status of the sites you are up against so we can get a measure of what level of resources will be required to beat them.

If a keyword is super competitive then it may prove smarter to go after two (or more) less competitive keywords when you start looking at ‘time to return’ and ‘return on investment’.

Can we guarantee you a particular ranking number?

Yes and No – We offer a Page #1 guarantee to all of our clients. Although many of our clients enjoy multiple top 3 and #1 rankings we believe it is unethical to give a more specific ranking than that as Google regularly changes it’s algorithm and a competitor may start targeting your keyword/s with a budget in the stratosphere.

Technically this is no problem for us – we have rankings above every other major SEO company in New Zealand. It is a question of ROI – is it worth putting that much money into that keyword or should we adapt your strategy – always remember that at the end of the day it is dollars not rankings that your business runs on.

Can we guarantee your Return on Investment?

Yes! – How? This is a big deal and a big point of difference for us so give us a us a call if you want to talk about this, but yes we do guarantee your return on investment.

What does ‘organic’ search results mean?

Organic search results are the non-paid listings (not AdWords / PPC) Google gives that are chosen by Google’s computers and influenced by SEO. Organic search results are also sometimes called ‘natural’ or even ‘algorithmic’ (but only by SEO geeks).

Good Search Engine Optimisation (SEO) – ethical ‘white hat strategies’ vs Bad SEO – ‘black hat strategies’)

Is like the difference between wearing make-up and having too much plastic surgery… nobody is fooled and it can be irreversible.
Proper SEO will take time and is a medium to long term investment with a usual wait of 6-12 months to see tangible results (you pretty much have to be on page #1).

Good SEO is like an exercise regime for your website, you need a plan, and it will take time to see results – but man is it worth it. Bad SEO is like buying a stack of dodgy supplements and 2 minute a day workout programs off the internet or an infomercial – not going to work long term.

NB: If you are looking for instant results then you need to look at Pay Per Click (PPC) advertising methods like Google’s AdWords or Facebook ads, we are trusted experts in both of those areas of online marketing also (we have several Google Certified AdWords Professionals). The best online marketing campaigns will use a combination of methods.

Trusted search engine optimisation professionals

Internet New Zealand have specialised in internet marketing for over ten years. If you want a passionate, skilled team working on your business then give us a call.