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Need Internet Marketing?: Bad News…

Dear Visitor, I have bad news for you. If it’s true that you are a business owner or a person responsible for getting customers to buy from, or interact with your website, then please read on… Did you know that right now, there are literally hundreds or even thousands of annoyed online shoppers or searchers who are sitting at their computers tapping their credit cards in utter frustration? It’s true. Here’s why: Because when they search online for a solution to their problem, they can’t find YOU. These people have probably never heard of your company or your brand... [Read the full story]

Internet Marketing

The Unexploited Internet Marketing Opportunity in NZ

It’s been happening for some time now. We have been watching the off-shore internet marketing trends with search behaviour and have been following the patterns. Years ago (before Google Adwords tool), when we started tracking search behaviour and volume around certain keywords, there was hardly a time when a local search in Google – eg ‘Auckland tyres’ would even rate a mention in terms of search volume. That’s changed. For the sake of convenience and relevance from consumers, local search in search engines is BIG. It’s also a big opportunity for businesses... [Read the full story]

Lead Generation

The Unexploited Internet Marketing Opportunity in NZ

SEO

The Unexploited Internet Marketing Opportunity in NZ

Sales Copywriting

Sales Copywriting & Paedophiles

I’ve always been a word-nerd. Even before I got into sales copywriting and before the internet. When I was a kid, while my friends were playing sports I was collecting old magazines, newspapers, ads and books simply because of the way the stuff was written. It tickled my fancy. Even now when I take my kids out to a new restaurant, one of our bestest games is picking out the typographical errors or grammatical mistakes in the menu. My wife just sits there and rolls her eyes. It gets worse. Not many people know this but in 1997, over the course of the year I read all 1258 pages of the Concise... [Read the full story]

Conversion

Internet Marketing Conversion Tip

When you are in the internet marketing business and you look at hundreds of websites a day with a ‘users’ hat on – as opposed to a web designers hat on - you start to see some principles emerging that make complete sense. For example, we know that we only have a few seconds to attract your visitors attention. So what have we purposefully added or emphasised on our website to attract attention in the right way? Yes, it sounds simple, but it’s easy to overlook. The answer to this question lies in the answer to this: “What do you want the visitor TO DO?” So,... [Read the full story]

Internet Marketing

The Unexploited Internet Marketing Opportunity in NZ

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SEO Copywriting. Why?

SEO Copywriting. Why?: We all know the benefits of getting a higher online visibility by writing or providing good quality and interesting content for your website. Part of the puzzle in search engine optimisation (SEO) copywriting. This is the process of writing new content or tweaking existing content so that information...

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Organic Lead Generation & Internet Marketing

If you are a company looking for MORE qualified enquiries, then online lead generation can be a very profitable way to grow. When I talk about online lead generation, I don’t mean buying leads – I’m referring to organic lead generation. Organic lead generation is the process of gaining more qualified...

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