HELLO!

Need Internet Marketing?: Bad News…

Dear Visitor, I have bad news for you. If it’s true that you are a business owner or a person responsible for getting customers to buy from, or interact with your website then please read on because this message is written just for you… Did you know that right now, there are literally hundreds or even thousands of annoyed online shoppers or searchers who are sitting at their computers tapping their credit cards in utter frustration? It’s true. Here’s why: Because when they search online for a solution to their problem, they can’t find YOU. These people have probably... [Read the full story]

Internet Marketing

Google And Your Internet Marketing Strategy

When it comes to internet marketing, here’s one of the best TVads I’ve seen in ages. It ran at the recent, always-hyped TV ad segments during the 2010 superbowl in the USA. I love this ad not just because of how Google search has been responsble for the ‘democratisation’ of the internet (so even the little guys can win)… But also because of the way that the ad gets to the very heart of what they do: SEARCH. And what makes them the masters of the universe. Getting your message out so that visitors to your website immediately understand what it is that you do is... [Read the full story]

Lead Generation

Lead Generation Explained

Dear Business Owner or Manager, What kind of business do you have? Do you provide a professional service? Do you sell stuff online? Do you make widgets? If you are in a business where your prospective customers must engage or ‘talk’ to you first before they buy, then online lead generation could be a perfect fit for you. I imagine that you are probably getting enquiries (leads) coming by email from your website right now. Or at least you should be. But are you getting enough? And did you know, that with a bit of time and by doing the right things, you could literally flood... [Read the full story]

SEO

About SEO Copywriting

SEO Copywriting is an important part of online success. When it comes to search engine optimisation (SEO) there are other factors that are argueably more relevant or important than SEO copywriting, but when combined with these elements that obey the quality principles of search engines…the results can be awesome! Good SEO Copywriting is about out producing copy for websites that serves two purposes at the same time. These are: Skillful writing and manipulation of words to be attractive to search engines to improve rankings Producing succint, effectively persuasive text for a well-written... [Read the full story]

Sales Copywriting

Sales Copywriting & Paedophiles

I’ve always been a word-nerd. Even before I got into sales copywriting and before the internet. When I was a kid, while my friends were playing sports I was collecting old magazines, newspapers, ads and books simply because of the way the stuff was written. It tickled my fancy. Even now when I take my kids out to a new restaurant, one of our bestest games is picking out the typographical errors or grammatical mistakes in the menu. My wife just sits there and rolls her eyes. It gets worse. Not many people know this but in 1997, over the course of the year I read all 1258 pages of the Concise... [Read the full story]

Conversion

Does Your Website Suck?

Did you know that success online is a ‘holisitic’ thing? It’s not about any one thing, like good search engine optimisation, online conversion or copywriting…it’s also about having a great website that works. I’m not just talking about how ‘pretty’ the thing is. While aesthetics are really important, there are other factors that can make the difference between whether your website makes money for your business…or whether the only thing it’s good for is eating up hosting fees! So what constitutes a website that ’sucks’? ... [Read the full story]

Internet Marketing

Google And Your Internet Marketing Strategy

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Online Reputation Management

Bad News Burial Service: Thank your visiting and reading this. The fact that you have found this article is probably due to one of the tactics that we use when it comes to Online Reputation Management: search engine optimistion (SEO). This article explains a little about why there is a growing demaind for Online...

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Internet Marketing Strategy

If you’re the owner or manager of a an entrepreneurial company with big hairy goals and you want to grow right now, then this message has been written for you. And no-one else. My name is Rhys Coffin. I’ve been involved successfully in internet marketing strategy and lead generation for nearly a decade. I...

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My Website Looks Great…But Where’s The Traffic?

What the…! You’ve had you “IT Guy” or your web company build your new website or upgrade your old one but since then, there have been no extra enquiries coming in… What’s going on? Well, it could be anything. But usually it’s to do with not having the right plan or strategy...

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